Non-click conversion
Non-click conversion is a term used in digital marketing to describe a situation where a user takes a desired action on a website without actually clicking on a link. This can include actions such as signing up for a newsletter, submitting a contact form, or downloading a file.
Non-click conversions are important because they indicate that users are engaging with your website and taking actions that can lead to a conversion. By tracking non-click conversions, marketers can gain valuable insights into user behavior and optimize their website to increase conversions.
Some examples of non-click conversions include:
- Completing a purchase on an e-commerce site without clicking on an ad
- Watching a video on a website that leads to a sale
- Sharing a blog post on social media without clicking on a share button
By understanding and tracking non-click conversions, marketers can improve their digital marketing strategies and drive more conversions on their websites.
Source: Wikipedia – Conversion tracking