Archives: Glossary of terms in Marketing

What are Consumer Packaged Goods? Consumer packaged goods (CPGs) are products sold in store-bought containers … Read More

What is consumer protection legislation? Consumer protection legislation is designed to protect the rights of … Read More

What is Consumer Pull? Consumer Pull is when a consumer drives a product or service … Read More

What is a Consumer Sentiment Index? A consumer sentiment index is an economic indicator that … Read More

The Impact of Consumer Stockpiling The spread of COVID-19 has caused panic buying and stockpiling … Read More

What is Content (A/B) Testing? Content (A/B) Testing is a practice used to evaluate the … Read More

What are content ads? Content ads are digital marketing campaigns that use content to grab … Read More

What is a Content Display Ad? Content Display Ads are a type of digital advertising … Read More

What is a Content Management System (CMS)? A Content Management System (CMS) is a software … Read More

What is Content Marketing? Content marketing is a form of marketing that focuses on creating … Read More