Ledende brugere

Lead users

Lead users are individuals or organizations that are ahead of market trends and can provide valuable insights for innovation. These users often face unmet needs or challenges that motivate them to create their own solutions, making them ideal sources for innovative ideas.

One example of lead users are professional photographers who require high-quality equipment to capture exceptional images. These photographers often develop their own tools and techniques to meet their unique needs, which can inspire new products in the photography industry.

Another example of lead users are extreme sports enthusiasts who push the boundaries of existing equipment and seek out cutting-edge technologies to enhance their performance. Companies in the sports industry often collaborate with these users to develop new products that can benefit a wider range of consumers.

By identifying and collaborating with lead users, companies can gain valuable insights into emerging trends and preferences, enabling them to stay ahead of the competition and drive innovation in their respective industries.


Wikipedia – Lead user