Marketing management
Marketing management refers to the process of planning, organizing, implementing, and controlling marketing activities within an organization. It involves identifying target markets, creating marketing strategies, and monitoring the effectiveness of marketing campaigns.
One example of marketing management is the development of a new product launch campaign. This may involve conducting market research to identify target customers, creating promotional materials, and coordinating advertising efforts across various channels.
Another example is the management of a company’s brand image. This includes developing a brand strategy, monitoring brand perception among consumers, and implementing strategies to strengthen brand loyalty.
Overall, marketing management is essential for ensuring that a company’s products or services reach the right customers and achieve desired sales objectives.
- Identifying target markets
- Developing marketing strategies
- Monitoring marketing campaigns
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