Opt-In Email
Opt-in email is a form of permission marketing where recipients have given their consent to receive email communications from a particular sender. This is in contrast to unsolicited email, also known as spam, where recipients have not given permission for the emails to be sent.
When someone subscribes to an opt-in email list, they are typically asked to confirm their subscription by clicking on a link in a confirmation email. This double opt-in process helps ensure that the recipient is genuinely interested in receiving emails from the sender.
Opt-in email is considered a more effective and ethical way of reaching potential customers compared to spamming, as it targets an audience that has already expressed interest in the sender’s products or services. This can lead to higher open rates, click-through rates, and conversions.
- Example: A company offers a free e-book to website visitors in exchange for their email address. Visitors must opt-in to receive the e-book, and in doing so, they also agree to receive marketing emails from the company.
Overall, opt-in email helps build trust with subscribers and can lead to long-term customer relationships. It is important for senders to provide valuable and relevant content to subscribers to keep them engaged and interested in future communications.
For more information on opt-in email, you can visit Wikipedia.