Advergaming
Advergaming is a marketing strategy where companies create and distribute games to promote their products or services. These games are typically free to play and can be found on websites, social media platforms, or as mobile apps.
One popular example of advergaming is the game ”Candy Crush Saga” by King. In this game, players match colorful candies to progress through levels. While the game is free to play, players have the option to purchase power-ups or extra lives to help them advance faster. This generates revenue for the company through in-app purchases.
Another example is the game ”McDonald’s Video Game” created by Molleindustria. This game challenges players to manage all aspects of a virtual McDonald’s restaurant, from sourcing ingredients to marketing the brand. While the game is critical of fast food companies, it still raises awareness of the McDonald’s brand.
Advergaming is a unique way for companies to engage with their target audience in a fun and interactive manner. By incorporating their products or services into the gameplay, companies can increase brand awareness and drive sales.
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