Analytics [CIR]
Analytics, or the systematic computational analysis of data or statistics, plays a crucial role in the field of competitive intelligence research (CIR). By leveraging analytics tools and techniques, organizations can gain valuable insights into their competitors’ strategies, market trends, and customer behavior.
One example of analytics in CIR is sentiment analysis, which involves analyzing social media data to understand public perception of a company or its products. By using sentiment analysis tools, companies can track customer sentiment in real-time and make informed decisions based on the data.
Another example is competitive benchmarking, where organizations use analytics to compare their performance against that of their competitors. By analyzing key performance indicators (KPIs) such as market share, revenue growth, and customer satisfaction, companies can identify areas for improvement and develop strategies to stay ahead of the competition.
In conclusion, analytics is a powerful tool in the field of competitive intelligence research, enabling organizations to make data-driven decisions and gain a competitive edge in the market.
For more information on analytics, visit Wikipedia.