Interstitial
Interstitial is a term used to describe something that is situated or occurring between two or more things. In the context of advertising, an interstitial ad is a full-screen ad that appears between two content pages or during the transition between different sections of a website or app.
These ads are often used to capture the user’s attention and promote a product or service in a more engaging way than traditional banner ads. Interstitial ads can include interactive elements, video content, or other rich media to create a more immersive experience for the user.
While interstitial ads can be effective in driving user engagement and brand awareness, they can also be seen as intrusive or annoying if not used carefully. It is important for advertisers to consider the user experience and ensure that interstitial ads are relevant and non-disruptive to the overall browsing experience.
Overall, interstitial ads can be a powerful tool for marketers looking to reach a wide audience and make a lasting impression on potential customers.
For more information on interstitial ads, you can visit Wikipedia.