Cost per mille
Cost per mille, also known as CPM, is a common metric used in advertising to measure the cost of reaching one thousand potential customers. It is often used in online advertising to compare the cost effectiveness of different advertising campaigns.
The formula to calculate CPM is: CPM = (Cost of the advertising campaign / Number of impressions) x 1000. For example, if an advertiser spends $1000 on an ad campaign and it receives 100,000 impressions, the CPM would be $10.
CPM is a useful metric for advertisers to determine the cost of reaching their target audience and to compare the effectiveness of different advertising channels. It allows advertisers to make informed decisions about where to allocate their advertising budget.
Overall, CPM is a key metric in the advertising industry that helps advertisers measure the cost efficiency of their campaigns and optimize their marketing strategies accordingly.
- CPM stands for Cost per mille, which means cost per thousand impressions.
- It is used to measure the cost of reaching one thousand potential customers.
- CPM is calculated by dividing the cost of the advertising campaign by the number of impressions and multiplying by 1000.
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