Ad Rotation
Ad rotation is a feature in online advertising that allows advertisers to display different ads in the same ad space. This is done to prevent ad fatigue and increase the chances of attracting clicks from viewers. Ad rotation can be set to display ads evenly, optimize for clicks, or optimize for conversions.
For example, a company may have three different versions of an ad promoting their new product. By utilizing ad rotation, they can test which ad performs the best and adjust their advertising strategy accordingly.
Types of Ad Rotation:
- Even Rotation: All ads are displayed equally in rotation.
- Optimize for Clicks: Ads that are more likely to get clicks are shown more frequently.
- Optimize for Conversions: Ads that are more likely to lead to a conversion are shown more frequently.
Ad rotation is a valuable tool for advertisers looking to maximize the effectiveness of their online campaigns and improve overall performance.
For more information on ad rotation, you can visit Wikipedia.