Ad Impression
Ad impression is a metric used in online advertising to measure the number of times an advertisement is displayed on a webpage. It is important for advertisers to track ad impressions as it helps them understand the reach and effectiveness of their ad campaigns.
For example, if an ad is displayed on a webpage and viewed by a user, it counts as one ad impression. If the same ad is displayed to the same user multiple times on different webpages, each display is counted as a separate ad impression.
Ad impression is different from ad click, which measures the number of times a user clicks on an ad to visit the advertiser’s website. Advertisers use both metrics to evaluate the performance of their ad campaigns and optimize their advertising strategies.
Overall, ad impression is a key metric in online advertising that helps advertisers track the visibility and exposure of their ads to potential customers.
For more information on ad impressions, you can visit Wikipedia.