Standard Ad Units
Standard Ad Units, also known as IAB (Interactive Advertising Bureau) Ad Units, are a set of predefined ad sizes that are commonly used in digital advertising. These ad units are widely accepted across the industry and are supported by most publishers and advertisers.
Some of the most common standard ad units include:
- Medium Rectangle (300×250): This ad unit is one of the most popular sizes and is often placed within the content of a webpage.
- Leaderboard (728×90): This ad unit is typically placed at the top of a webpage and is great for grabbing users’ attention.
- Skyscraper (160×600): This tall ad unit is often placed in the sidebar of a webpage and can be very effective for driving clicks.
By using standard ad units, advertisers can ensure that their ads are displayed correctly on various websites and platforms, making it easier to reach their target audience and achieve their marketing goals.
For more information on IAB Ad Units, you can visit the Wikipedia page.