Secondary brand
Secondary brand refers to a brand that is associated with a parent or main brand, but has its own distinct identity and target market. These brands are often used to target different customer segments or to offer a different product line without diluting the main brand’s image.
For example, Nike is a well-known sports brand, but it also has a secondary brand called Jordan, which primarily focuses on basketball shoes and apparel. While Jordan is associated with Nike, it has its own logo, marketing campaigns, and brand identity.
Another example of a secondary brand is Lexus, which is a luxury division of Toyota. Lexus targets a higher-end market and offers premium vehicles that are distinct from the more mainstream Toyota brand.
Overall, secondary brands can help companies expand their reach and appeal to different audiences while maintaining the overall integrity of their main brand.
For more information on secondary brands, you can visit Wikipedia.