Cloaking
Cloaking is a technique used in search engine optimization (SEO) where different content is presented to search engines and users. This is done to deceive search engines and improve the website’s ranking in search results.
For example, a website might show one set of keywords to search engine crawlers to improve its ranking for those keywords, while showing different content to users for a better user experience.
However, cloaking is considered a violation of search engine guidelines and can result in penalties or banned from search engine results.
Examples of Cloaking:
- Using CSS to hide text from users but show it to search engines.
- Redirecting search engine crawlers to different content than what users see.
- Displaying different content based on IP addresses or user-agent headers.
It is important for website owners to avoid cloaking and focus on creating high-quality, relevant content for both search engines and users.
For more information, you can visit Wikipedia.