Millennial Media

Millennial Media

Millennial Media is a mobile advertising platform that focuses on reaching and engaging with millennial consumers. The company was founded in 2006 and has since become a leading player in the mobile advertising industry.

One of the key features of Millennial Media is its ability to target specific demographics and interests, allowing advertisers to create more personalized and relevant ads. This has helped the platform attract a large number of millennial users, who are known for their preference for personalized and engaging content.

Millennial Media offers a variety of advertising formats, including banner ads, interstitial ads, and video ads. This allows advertisers to choose the format that best suits their campaign goals and target audience.

Overall, Millennial Media provides a valuable platform for advertisers looking to reach millennial consumers in a more targeted and engaging way.

Examples of Millennial Media campaigns:

  • Coca-Cola: Coca-Cola used Millennial Media to target millennial consumers with a video ad campaign promoting their latest product.
  • Nike: Nike launched a banner ad campaign on Millennial Media to promote their new line of athletic wear to millennial consumers.

For more information about Millennial Media, you can visit their Wikipedia page.