Public relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. This can include creating positive relationships with the media, the community, customers, employees, and other stakeholders. The goal of public relations is to maintain a positive image and reputation for the individual or organization.
One example of public relations in action is when a company launches a new product. PR professionals may work with the media to generate positive press coverage, organize events to showcase the product, and engage with customers on social media to build excitement and interest.
Another example is crisis management. If a company faces a public relations crisis, such as a product recall or a negative news story, PR professionals will work to address the issue, communicate with stakeholders, and protect the organization’s reputation.
Overall, public relations is an important function for businesses, non-profit organizations, governments, and individuals to build and maintain positive relationships with the public.