Post Impression Tracking
Post Impression Tracking refers to the method used in digital marketing to track user interactions with online advertisements, beyond the initial ad click. This allows marketers to attribute conversions to specific ads and optimize their campaigns for better results.
One common example of post impression tracking is the use of tracking pixels. These small pieces of code are placed on a website and can track when a user sees an ad, even if they do not click on it. This information is then used to determine the effectiveness of the ad in driving conversions.
Another method of post impression tracking is through the use of retargeting. By tracking user interactions with ads and website visits, marketers can create targeted ads that are more likely to convert users who have shown interest in their products or services.
Overall, post impression tracking is an essential tool for digital marketers to measure the success of their campaigns and make data-driven decisions to improve their advertising efforts.
Examples of Post Impression Tracking
- Implementing tracking pixels on a website to track ad views.
- Using retargeting ads based on user interactions with previous ads.
- Attributing conversions to specific ads based on post impression data.
For more information on Post Impression Tracking, you can visit Wikipedia.