Ad centric measurements
Ad centric measurements are a crucial aspect of digital advertising, providing valuable insight into the performance and effectiveness of online ads. These measurements focus on evaluating the impact of an ad campaign by analyzing various key metrics.
Some common ad centric measurements include:
- Click-through rate (CTR): The percentage of people who clicked on an ad after seeing it.
- Conversion rate: The percentage of people who completed a desired action, such as making a purchase, after clicking on an ad.
- Cost per acquisition (CPA): The average cost of acquiring a customer through an ad campaign.
- Return on investment (ROI): The ratio of revenue generated to the cost of the ad campaign.
By analyzing these metrics, advertisers can gain valuable insights into the effectiveness of their ad campaigns and make data-driven decisions to optimize their advertising strategies.
For more information on ad centric measurements, you can visit Wikipedia.