Over-the-top (OTT) media
Over-the-top (OTT) media refers to the delivery of video, audio, and other media content over the internet, bypassing traditional distribution methods such as cable or satellite television. This allows consumers to access content on a variety of devices, including smartphones, tablets, and smart TVs.
OTT services have become increasingly popular in recent years, with platforms like Netflix, Hulu, and Amazon Prime Video leading the way. These services offer a wide range of content, including movies, TV shows, and original programming, all available on-demand to subscribers.
One of the key benefits of OTT media is the ability to customize content delivery based on user preferences. For example, streaming services use algorithms to recommend content based on a user’s viewing history, creating a more personalized viewing experience.
OTT media has also revolutionized the way content creators distribute their work. Independent filmmakers and artists can now reach a global audience without the need for a traditional distribution deal, allowing for greater creative freedom and control over their work.
Overall, OTT media has transformed the way we consume entertainment, providing greater flexibility and choice for consumers while opening up new opportunities for content creators.
Examples of OTT media platforms:
- Netflix: a subscription-based streaming service that offers a wide range of movies, TV shows, and original programming.
- Hulu: a subscription service that offers a mix of current TV shows, movies, and original content.
- Amazon Prime Video: a service included with an Amazon Prime membership that offers a variety of movies, TV shows, and original programming.
For more information on OTT media, please visit Wikipedia.