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Video play rate

Video play rate is a metric used to measure the percentage of viewers who click play on a video. It is calculated by dividing the number of video plays by the number of video impressions, then multiplying by 100 to get the percentage.

For example, if a video has 1000 impressions and 500 plays, the play rate would be 50% (500/1000 * 100 = 50%). A higher play rate indicates that the video is engaging and attracting viewers.

It is important for content creators and marketers to monitor video play rates to understand the effectiveness of their videos and make improvements if necessary.

Examples of Video Play Rate:

  • A viral video on social media with a play rate of 80%
  • An instructional video on a website with a play rate of 60%
  • A promotional video on YouTube with a play rate of 40%

For more information on Video Play Rate, visit Wikipedia.