Clickstream Data
Clickstream data is a type of data that records the sequence of clicks made by a user while browsing a website or using a software application. It provides valuable insights into user behavior, preferences, and interactions with a website or application.
Clickstream data typically includes information such as the pages visited, the order in which they were visited, the time spent on each page, and any actions taken by the user (such as clicking on a link or submitting a form). This data can be used to analyze user navigation patterns, identify popular content, and optimize the user experience.
For example, an e-commerce website can use clickstream data to track the path that users take from product browsing to checkout, identify potential bottlenecks in the conversion process, and make data-driven decisions to improve the shopping experience.
Clickstream data is often collected using tracking tools such as Google Analytics, Adobe Analytics, or custom-built tracking scripts. By analyzing this data, businesses can gain valuable insights into user behavior and make informed decisions to improve their online presence.
Overall, clickstream data is a valuable resource for understanding user behavior and optimizing the user experience on websites and applications.
For more information on Clickstream Data, you can visit Wikipedia.