Non-linear Video Ads
Non-linear video ads are a type of online advertising that allows viewers to interact with the ad content while watching a video. Unlike traditional linear video ads that play from start to finish without interruption, non-linear video ads offer viewers the option to engage with the ad by clicking on interactive elements such as buttons, overlays, or hotspots.
These interactive elements can lead viewers to additional information, product demonstrations, or even make a purchase directly from the ad. This type of ad format provides a more engaging and immersive experience for viewers, and can help drive higher levels of brand recall and engagement compared to traditional video ads.
Some examples of non-linear video ads include interactive overlays that allow viewers to explore different product features, clickable buttons that lead to landing pages or social media profiles, and in-video quizzes or polls that encourage viewer participation. These interactive elements can be customized to fit the specific goals and objectives of the ad campaign.
Overall, non-linear video ads are a powerful tool for brands looking to create more engaging and interactive advertising experiences for their audiences. By allowing viewers to interact with the ad content, brands can create a more personalized and memorable experience that drives higher levels of engagement and brand loyalty.
For more information on non-linear video ads, you can visit Wikipedia.