Click-Through Rate (CTR)
Click-Through Rate, or CTR, is a metric used in online advertising to measure the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to evaluate the effectiveness of online marketing campaigns and to determine the success of a particular advertisement.
CTR is calculated by dividing the number of clicks on a link by the number of impressions (views) of that link, and then multiplying the result by 100 to get a percentage. For example, if an ad receives 1000 impressions and 50 clicks, the CTR would be 5%.
A high CTR indicates that the ad or link is relevant and engaging to users, while a low CTR may suggest that the ad is not resonating with the audience. Advertisers often use CTR to optimize their campaigns and improve the performance of their ads.
It’s important to note that CTR is just one of many metrics used to measure the success of online advertising campaigns, and should be used in conjunction with other metrics such as conversion rate and return on investment (ROI) to get a complete picture of campaign performance.
Examples of CTR:
- An email campaign has a CTR of 10%, meaning that 10% of recipients clicked on a link in the email.
- A Google AdWords campaign has a CTR of 3%, indicating that 3% of users who saw the ad clicked on it.
For more information on Click-Through Rate, you can visit the Wikipedia page.