Brand Safety Technology
Brand safety technology refers to the tools and strategies used by companies to ensure that their online advertisements are displayed in appropriate and safe environments. In today’s digital age, brands are increasingly concerned about the context in which their ads appear, as they want to avoid association with harmful or inappropriate content.
One example of brand safety technology is keyword targeting, where advertisers can specify certain keywords that they want their ads to be associated with or excluded from. This helps ensure that ads are displayed on relevant and safe websites, while avoiding unsuitable content.
Another example is website blacklisting, where advertisers can create a list of websites that they do not want their ads to appear on. This helps prevent ads from being displayed on websites with questionable content or reputations.
- Keyword targeting: This involves specifying keywords that ads should be associated with or excluded from.
- Website blacklisting: This involves creating a list of websites where ads should not appear.
Overall, brand safety technology plays a crucial role in helping companies protect their brand reputation and ensure that their ads are displayed in safe and appropriate environments online.
For more information on brand safety technology, you can visit Brand Safety Wikipedia.