Brand Safety Technology
Brand safety technology refers to the tools and strategies used by companies to ensure that their online advertisements are displayed in safe and appropriate environments. This is especially important in today’s digital age, where ads can easily be placed next to harmful or offensive content. By using brand safety technology, companies can protect their brand reputation and ensure that their ads are seen by the right audience.
One example of brand safety technology is keyword blocking, where companies can create a list of keywords that they do not want their ads to be associated with. For example, a company selling children’s toys may not want their ads to appear next to content related to violence or adult themes, so they can block keywords such as ”violence” or ”adult” to prevent this from happening.
Another example is website blocking, where companies can blacklist certain websites that they deem to be unsuitable for their ads. This allows companies to avoid having their ads shown on websites with questionable content or a negative reputation.
- Keyword blocking: Prevent ads from being displayed next to specific keywords.
- Website blocking: Blacklist websites that are deemed unsuitable for ads.
Overall, brand safety technology plays a crucial role in ensuring that companies can maintain a positive brand image and reach their target audience effectively online.
For more information on Brand Safety Technology, you can visit Wikipedia.