Non-Session data
Non-session data refers to the information collected from users on a website that is not tied to a specific browsing session. This type of data can include demographic information, browsing behavior, and preferences. Unlike session data, which is temporary and only relevant to a single browsing session, non-session data is typically stored for a longer period and used for analytics and marketing purposes.
Examples of non-session data include:
- Age and gender demographics
- Pages visited on the website
- Products viewed or purchased
- Time spent on the website
Non-session data is valuable for businesses as it provides insights into user behavior and preferences, allowing them to tailor their marketing strategies and improve the overall user experience on their website.
For more information on non-session data, you can visit Wikipedia.