What is Non-Session Data?
Non-session data refers to any data that is collected and used outside of a user’s active session on a website or application. This type of data is collected for the purpose of better understanding user behavior, interests, and preferences. Non-session data can include data collected on a user’s device, such as their IP address, device type, and operating system. It can also include collected from other sources, such as third-party data providers or social networks.
What are the Benefits of Collecting Non-Session Data?
Collecting non-session data can provide a number of benefits to businesses and organizations. These include:
- Improved Targeting – Non-session data can be used to target specific audiences with more relevant content and advertising.
- Better Understanding of User Behavior – By collecting non-session data, businesses and organizations can gain better insights into user behavior, interests, and preferences.
- Enhanced Personalization – Non-session data can be used to create a more personalized user experience, which can lead to higher engagement and conversions.
- More Accurate Measurement – Non-session data can be used to measure user engagement, conversions, and other key performance indicators more accurately.
Conclusion
Non-session data is an important source of data for businesses and organizations. By collecting and analyzing this data, businesses and organizations can gain valuable insights into user behavior, interests, and preferences. This can be used to improve targeting, personalization, and measurement, leading to higher engagement and conversions.
References
- https://www.optimove.com/glossary/non-session-data/
- https://www.singular.net/blog/non-session-data
- https://www.sap.com/uk/insights/digital-marketing/non-session-data.html