Glossary of terms in Marketing
A
- AAA
- AB Testing
- Abort
- Accelerated development
- Accelerated purchase
- Acceptable price range
- Accidental sample
- Accommodation desk
- Acquisition strategy
- Activation
- Active listening
- Actual value
- Ad
- Ad Call
- Ad clicks
- Ad Creative Pixel
- Ad Download
- Ad engagement rate
- Ad Exchange
- Ad Group Bid
- Ad impression ratio
- Ad insertion
- Ad Marker
- Ad Network
- Ad recall
- Ad transfers
- Ad valorem duty
- ADR – Audience Discovery Report
- ads.txt
- ADU-Audience Deficiency Unit
- Advergaming
- Advertising
- Advertising agency
- Advertising allowance
- Advertising campaign
- Advertising claim
- Advertising clutter
- Advertising contract
- Advertising effectiveness
- Advertising idea
- Advertising media
- Advertising message
- Advocacy advertising
- Adware
- Affiliate Networks
- Affiliates
- Agency
- Agency theory
- Alliance
- Alternate text
- Ambient Marketing
- AMP
- Analysis of variance
- Analytic hierarchy process
- Analytics
- Anchor bias
- Ansoff Matrix
- Anti-competitive leasing arrangement
- API
- Applet
- Approval sale
- Art director
- Arts marketing
- As is
- Assortment
- Attribution Theory
- Attrition Rate
- Audience duplication
- Audience Measurement
- Audio Ads
- Augmented product
- Automatic bid management program
- Automatic checkout machine
- Automatic merchandising machine
- Average fixed cost
- Average Response Value
B
- Backdoor selling
- Backgrounder sheet
- Balanced stock
- Ban
- Bangtail
- Barcode
- Barriers to entry
- Below-the-line marketing
- Best by date
- Best sellers
- Best-seller list
- Bid
- Bidding
- Big and tall store
- Black Thursday
- Bleed
- Blog
- Bonus pack
- Booked Space
- Bounce
- Bounce back offer
- Brand Awareness
- Brand equity
- Brand extension
- Brand manager
- Brand mark
- Brand name
- Brand personality
- Brand Safety Technology
- Branding, generic
- Break-even analysis
- Broker
- Brown Thursday
- Browser Caching
- Buried ad
- Business-to-business advertising
- Buyer Persona
C
- Cable television
- Cable Television Consumer Protection and Competition Act of 1992
- Cached ad impressions
- Campaign integration
- Capabilities
- Capital goods
- Capital turnover
- Carriage trade
- Cash cow
- Cash discount
- Cash on delivery
- Catalog showroom
- Category Blocking
- Category development index (CDI)
- Category Targeting
- Causal relationship
- Causal research
- Cause marketing
- Central buying
- Centralized sales organization
- Chain store
- Chain store system
- Channel (distribution)
- Channel control
- Channel functions
- Channel member
- Channel productivity
- Channel profitability
- Channel push
- Checking-list item
- Chief Marketing Officer
- City centroids
- Click Command
- Click Fraud
- Clicks-and-mortar
- Clickstream Data
- clickTAG
- Close X
- Closed bid
- Cognition
- Cognitive dissonance
- Cognitive response
- Cold calling
- Collaborative agreement
- Collaborative consumption
- Column inch
- Commercial
- Commodity exchange
- Commodity product
- Common financial metric
- Common purpose
- Companion Ads
- Comparative advantage
- Comparative rating scale
- Compensatory process
- Competitive bidding
- Competitive brands
- Completely randomized design
- Comscore
- Concentrated marketing
- Congruity theory
- Conjoint analysis
- Consolidated metropolitan statistical area
- Constant sum measures
- Consumer
- Consumer Experience
- Content ads
- Content Match
- Contest
- Contextual advertising
- Contextual network
- Continuous improvement in return
- Contractual vertical marketing system
- Convergent validity
- Conversion rate
- Cookies
- Corporate vertical marketing system
- Cost per click
- Cost per order
- Cost per point
- Cost per purchase
- CPE
- Customer
- Customer profit
- Customer Resurrection
- Customer satisfaction
- Cyber Monday
D
- Daisy Chains
- Data cleansing
- Data mining
- Database
- Database marketing
- Dating
- Daughter window
- Deal
- Dealer loader
- Decay of advertising effects
- Deceptive advertising
- Decision support system
- Decision variables, marketing
- Deferred Ad Impressions
- Deferred billing
- Deferred discount
- Deflation
- Demand analysis
- Demand factors
- Demand-backward pricing
- Demography
- Demonstration
- Depression
- Destination URL
- Differentiated marketing
- Differentiation
- Diffusion model
- Digiday
- Digital Creative
- Digital display advertising
- Digital media
- Diminishing returns
- Direct marketing
- Direct Response
- Discount rate
- Discrepancy
- Disjunctive rule
- Display (Point-of-Purchase)
- Display Advertising
- Display advertising (digital)
- Distribution
- Distribution metrics
- Domain forwarding
- Down-funnel Keywords
- Driver
- DSA
- DSP
- Dual Income, No Kids
- Dummy layout
- Dynamic In-Application Ads
- Dynamic pricing
E
- e-business
- e-commerce
- Early majority
- Earned media
- Economic and technical position
- Effective cost per thousand
- Effective Frequency
- Elasticity
- Email click-throughs
- Email Service Provider (ESP)
- EPV
- eSports marketing
- Eurostore
- Evaluation
- Everyday Low Price
- Evoked sets
- Exact match
- Excluded keywords
- Exit
- Experience curve analysis
- Expert systems
- Exposures
- Extramercial
F
G
- Gamma distribution
- Gateway page
- GDPR
- General merchandise store
- General-line wholesaler
- Generic strategies
- Geo-Fencing
- Geodemography
- Global brand
- Global strategic partnership
- Government market
- Gray Thursday
- Green River ordinance
- Gross cost of merchandise handled
- Gross cost of merchandise sold
- Gross margin return on inventory investment
- Gross rating point
- Guaranteed inclusion
- Guerilla Marketing
H
I
- IAMAI
- IFA/IDFA
- ILS
- Image (Concept)
- Imitation effect
- Imitative strategy
- Impact evaluation
- Implementation (Adaptive Planning)
- Implied warranty
- Impression
- Impulse buying
- Impulse purchase
- Impulse-intercept merchandise
- In-Application Ads
- In-Banner Video Ads
- In-Page Video Ads
- In-Store Traffic Lift
- In-Text Video Ads
- Inclusion marketing
- Index of Consumer Sentiment
- index.html
- Industrial products
- Initial Dimension
- Initial markup
- Intangible asset
- Integrated databases
- Integration
- Interactive Agency
- Interactive Creative
- Interactive Marketing Unit
- Internet marketing
- Interstitial
- Introduction
- Inventory
- Inventory days
- Invitation Unit
- IVR
K
L
M
- Macroenvironment
- Magazine
- Magazine supplement
- Mail questionnaire
- Maintained item
- Majority fallacy
- Mall
- Mall intercept
- Malvertising
- Manufacturer’s agent
- Market penetration
- Marketer
- Marketing accountability
- Marketing analytics
- Marketing channel
- Marketing communications
- Marketing communications campaign
- Marketing forecasting model
- Marketing metric
- Marketing mix
- Marketing ROI
- Marketing strategy development
- Mass media
- Maturity
- McGuire-Keogh Fair Trade Enabling Act (1952)
- Measurement
- Media Broker
- Media mix
- Media on Demand (MOD)
- Medialets
- Merchandise shopping
- Merchandising
- Merchant
- Merchant wholesaler
- Metadata
- Metric
- Middleman
- Mirrored
- Model
- MQL
- MRC
N
O
P
- P-service innovation
- Pacing
- Packaged goods
- Packaging
- Pageviews
- Paid-Earned-Owned Model
- Panel (true)
- Partially integrated division
- Path
- Pay-for-performance advertising
- Payback
- Payout budgeting
- People Based Marketing
- Perceived quality/esteem
- Persistent cookie
- Persona
- Personal disposable income
- Piece goods
- Pixel
- Placement
- Point of diminishing returns
- Point-of-purchase marketing
- Polite file load
- Polycentric pricing policy
- Portrait
- Positioning
- Post Impression Tracking
- Postroll
- PPV
- Preemptible rate
- Price discrimination
- Price per statistical unit
- Price premium
- Price sensitivity
- Price tailoring
- Price versus competition
- Primary brand
- Product attribute
- Product life cycle
- Promotions campaign
- Prospect
- Psychographics
- Public service advertising (PSA)
- Pure competition
- Push inventory
Q
R
- Rate differential
- Rate regulation
- Real options
- Rectangle
- Rectangle Medium
- Referral
- Registered trademark
- Relationship marketing
- Relative perceived quality
- Rep Firm
- Resale price maintenance laws
- Research and development
- Respondent
- Retailer
- Retailer-sponsored cooperative
- Retailing
- Return on ad spend
- Roles
- ROS
- Rough
- Rule of reason
S
- Safety needs
- Sales activity goal
- Sales call allocation grid
- Sales contest
- Sales discount
- Sales engineer
- Sales per point of distribution
- Sales potential forecast
- Sales report
- Sales velocity
- Sales volume
- Sampling control
- SDT-Server-side Data Transfer
- Sealed bid
- Search term
- Secondary brand
- Self-actualization needs
- Sequential sample
- Served market
- Server-initiated ad impression
- Service desk
- Service shopping
- Share of wallet
- Sharing economy
- Shopping mall
- Simple random sample
- Site centric measurements
- Smallwares
- Smox
- Social media marketing
- Social Media Optimization
- Software as a Service (SaaS)
- Solitary survivor stage
- SOV – Share of Voice
- Sponsor
- SSP
- Stadium Ads
- Staple good
- Stub
- Substitute products
- Supplement
- Surplus Inventory