What is a Banner?

A banner is a graphic advertisement displayed on a web page or on a social media platform. Banners are typically used to promote products and services, draw attention to special offers, or to increase brand awareness. They can take the form of a static image, an animated GIF, or even a video.

Types of Banners

There are numerous types of banners that can be used to create effective online advertising campaigns. Some of the most common types of banners include:

  • Static Image Banners – These are the simplest type of banner, consisting of a single static image. They are typically used to promote a single product or service.
  • Animated GIF Banners – Animated GIFs can be used to create banners that are more eye-catching than static images. They are often used to draw attention to special offers or discounts.
  • Video Banners – Video banners are becoming increasingly popular as they are more engaging and can be used to deliver more detailed messages. They are particularly useful for demonstrating how a product or service works.

Benefits of Banners

Banners can be a very effective way to advertise online. Some of the main benefits of using banner advertisements include:

  • Increased brand awareness – Banners can be used to increase brand awareness by displaying your logo and message in a prominent position on a web page.
  • Highly targeted – Banners can be targeted to specific users based on their interests and demographic profile.
  • Measurable – Banners are easy to track, allowing you to measure how effective your campaigns are and adjust your strategy accordingly.


Banners are a powerful and cost-effective way to advertise online. They are highly versatile and can be used to promote products and services, draw attention to special offers, or to simply increase brand awareness. For more information, you can refer to Wordstream and WebFX.