The Benefits of Doing a “Make-Good”

“Make-goods” are a common practice in advertising and marketing, but what are they and why are they so important? A make-good is when a company or advertiser makes up for a shortfall or mistake in a campaign. It could be anything from giving away free product to providing additional advertising space or time. In essence, a make-good is a way to say sorry and make it up to a customer or client. Though a make-good is often seen as an apology, it can also be a clever way to show appreciation to customers and build relationships. Here are some of the benefits of doing a make-good:

  • Strengthens customer relationships – Doing a make-good can show customers that you value their time and business. It can also help to build loyalty and trust in your brand.
  • Improves customer experience – Make-goods can be used to correct any issues that may have occurred in the customer’s experience. This can help to ensure that customers have a positive experience with your brand.
  • Boosts customer satisfaction – When customers receive a make-good, they are likely to feel appreciated and satisfied with your brand. This can lead to increased customer satisfaction and loyalty.
  • Creates positive publicity – If a make-good is done correctly, it can create positive publicity for your brand. It is an opportunity to show that your business is willing to go the extra mile to take care of its customers.

For example, a company may do a make-good if a customer received a faulty product. This could include sending a replacement product or offering a refund. Doing so shows that the company values its customers and is willing to make things right. Make-goods can be a great way to build trust and loyalty with customers. They are also a great way to improve customer experience and satisfaction. Relevant Links: