What is EPC?
EPC stands for Earnings Per Click and is a performance-based advertising model used by online retailers and other web-based businesses. It is a way for web businesses to generate revenue by paying affiliates or publishers a commission for each click or sale they refer to the advertising business.
How Does EPC Work?
EPC works on a simple principle: the more clicks or sales you generate, the more you get paid. For example, if a web business pays an affiliate $1 per click, they will receive a commission of $1 for every click they refer to the business. This is usually done through the use of affiliate links or banner ads.
Benefits of Using EPC
Using an EPC model to generate revenue offers a number of benefits for online businesses:
- It is a cost-effective way of generating revenue.
- It is easy to track and measure performance.
- It provides a way to reward affiliates for their efforts.
- It is a great way to generate targeted traffic.
Examples of EPC
One of the best examples of EPC is Amazon’s affiliate program, which pays affiliates up to 8% of the purchase price for each sale they refer to the company. Another example is Google AdSense, which pays affiliates a certain amount per click.
Conclusion
EPC is a great way for web businesses to generate revenue and reward affiliates for their efforts. It is cost-effective, easy to track, and provides a way to generate targeted traffic. With the right strategy, EPC can be a powerful tool for any online business.
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