Polycentric pricing policy

Polycentric Pricing Policy

Polycentric pricing is a pricing policy that charges different prices for the same product or service in different markets. It is based on the idea that different markets have different price sensitivities, and that the same product may have a different value in different places. This pricing strategy is often used to maximize profits when the cost of production is the same in all markets.

A polycentric pricing policy is based on the assumption that consumers in different markets have different levels of willingness to pay for a product or service. It is used to maximize profits by charging the highest price that a consumer in any given market is willing to pay. The goal is to maximize revenues by charging different prices in different markets.

The most common example of polycentric pricing is airline ticket prices. Airlines often use different pricing strategies in different markets to maximize profits. For example, they may charge different prices for tickets from different airports, or they may offer discounts to people who book early.

Other examples of polycentric pricing include pricing for hotels, rental cars, and consumer goods. Hotels often charge different prices for rooms in different locations, and may offer discounts for people who book in advance. Rental car companies may charge different prices for cars in different locations, or for different rental periods. And consumer goods are often sold at different prices in different stores.

Polycentric pricing can be a useful tool for businesses that want to maximize profits. However, it can also lead to customers feeling like they’re being taken advantage of. It’s important to be aware of the potential ethical implications of this pricing policy.



Price Discrimination

Dynamic Pricing