Point-of-purchase (POP) display is a type of sales promotion that is found near, on, or next to a checkout counter. POP displays are a great way to attract consumer attention and increase sales. They are commonly used to showcase products, promote new products, and to create brand loyalty. POP displays come in many different forms, such as floor displays, counter displays, shelf talkers, and dump bins. Each of these displays have different advantages, and can be adapted to fit any product or brand.
Floor displays are large, eye-catching displays that are usually located near the entrance of a store. These displays often feature 3D visuals, such as full-size mannequins, product replicas, and themed decorations. Floor displays are great for drawing attention to a new product or promotion.
Counter displays are small, eye-catching displays that are placed on or near the checkout counter. These displays are used to draw attention to a specific product or promotion. They are often used to promote impulse purchases, as they are located in an area where customers are likely to make an impulsive purchase.
Shelf talkers are small signs that are placed on shelves to draw attention to a specific product or promotion. Shelf talkers are often used in grocery stores and convenience stores, as they help to draw attention to products that may not be prominently displayed.
Dump bins are large, open containers that are often used to display products in a store. These displays are often used to promote promotions or new products, as they are highly visible and easy to access. POP displays are a great way to promote products and create brand loyalty. Using the right type of display can help to draw attention to products, create impulse buys, and promote promotions.