Display advertising (digital)

What is Display Advertising (Digital)?

Display advertising (digital) is a type of online marketing that involves the use of visuals, such as banners, images, videos, and other content, to create brand awareness, drive traffic to websites, and generate leads. It is one of the most popular forms of digital marketing, as it can be highly targeted and cost effective.

Benefits of Display Advertising (Digital)

Display advertising offers numerous benefits, including:

  • Highly targeted – Display ads can be tailored to target specific audiences, based on factors like demographics, interests, and behavior.
  • Cost effective – Display ads are relatively inexpensive compared to other forms of digital marketing.
  • Measurable – Display ads can be tracked, measured, and optimized in real time.
  • Brand recognition – Display ads can help to create brand recognition and loyalty.

Examples of Display Advertising (Digital)

Display advertising (digital) can take many forms, including:

  • Banner Ads – These are the most common type of display ad. They are typically found on websites and social media, and can be static or animated.
  • Rich Media Ads – These are more interactive than banner ads, and can include videos, games, and other interactive elements.
  • Interstitial Ads – These are full-screen ads that take over the entire screen and can be used to promote an app or website.
  • Native Ads – These are ads that blend in with the content on a page, making them less intrusive and more engaging.

Display advertising (digital) is a powerful tool for businesses of all sizes, and can be used to drive traffic to websites, generate leads, and create brand recognition.


Display advertising (digital) is a highly effective form of online advertising that can be used to target specific audiences, drive traffic to websites, and generate leads. It can be used in many forms, including banners, rich media ads, interstitial ads, and native ads. For more information, please visit the following Wikipedia pages: