What are Target Rating Points?
Target rating points (TRPs) are a metric used to measure the reach of a television or radio advertisement. They are calculated by a combination of the target audience’s size, the total number of viewers, and the number of times the ad was broadcast. TRPs are used to measure the success of a marketing campaign and help marketers decide which channels and times of day are most effective for reaching their target audience.
How are TRPs Calculated?
TRPs are calculated by dividing the target audience size by the total number of viewers of the advertisement. This figure is then multiplied by the number of times the ad was broadcast on the channel. For example, if the target audience size is 10 million and the ad was broadcast on a channel with a total audience of 15 million viewers, the TRP would be calculated as 10 million/15 million x 1 = 0.67.
Why are TRPs Important?
TRPs are an important metric for marketers as they can help them to measure the success of their campaigns and decide which channels and times of day are most effective for reaching their target audience. By understanding their TRPs, marketers can adjust their campaigns to ensure they are reaching their desired audience.
Examples of TRPs
Here are some examples of TRPs:
- A television ad targeting adults aged 18-24 on a channel with a total audience of 15 million viewers and a target audience size of 10 million would have a TRP of 0.67.
- A radio ad targeting adults aged 25-44 on a channel with a total audience of 10 million viewers and a target audience size of 8 million would have a TRP of 0.8.
- A digital ad targeting adults aged 45-64 on a website with a total audience of 5 million viewers and a target audience size of 3 million would have a TRP of 0.6.
TRPs can be used to measure the success of any marketing campaign, from television and radio ads to digital and social media campaigns. By understanding and tracking their TRPs, marketers can ensure that their campaigns are reaching the right people and achieving their desired results.
Conclusion
Target rating points (TRPs) are an important metric for marketers as they can help measure the success of their campaigns and decide which channels and times of day are most effective for reaching their target audience. By understanding and tracking their TRPs, marketers can ensure that their campaigns are reaching the right people and achieving their desired results. Further Reading: