What Is a POP Display?
A POP display, short for Point of Purchase display, is an effective marketing tool used to promote products and draw attention to them in a retail setting. POP displays are typically used to showcase a new product, highlight a promotion, or to create a unique shopping experience for customers.
Benefits of POP Displays
POP displays can be a great way to draw attention to a particular product or promotion, and are seen in many retail stores. Here are some of the benefits of using POP displays:
- Increase sales – POP displays can be used to draw attention to a particular product or promotion, and can often lead to an increase in sales.
- Build brand recognition – POP displays can help to create brand recognition, as they will be seen by many customers in a retail setting.
- Create a unique shopping experience – POP displays can be used to create a unique shopping experience for customers, as they will be presented with something new and exciting.
Examples of POP Displays
POP displays come in many shapes and sizes, and can be used to promote a variety of products. Here are some common examples of POP displays:
- Floor displays – Floor displays are large and often used to promote a particular product or promotion. They are typically placed near the entrance of a store, and are used to draw attention to the product.
- Counter displays – Counter displays are typically smaller than floor displays and are used to promote a particular product or promotion on the counter. They are often used to draw attention to a product or offer customers a sample.
- Shelf displays – Shelf displays are used to promote a particular product or promotion on the shelves of a store. They are typically used to highlight a particular product and make it easier for customers to find.
POP displays can be a great way to draw attention to a particular product or promotion, and can often lead to an increase in sales. By creating a unique shopping experience for customers and building brand recognition, POP displays can be an effective way to promote products in a retail setting.