Deep linking

Deep Linking: What is it and How Does it Work?

Deep linking is a technique used in web and mobile development to link directly to a page or section within a website or application. It is different from traditional linking, which takes users from one webpage to another. Deep links go beyond top-level pages and take users to specific content within a website or application. Deep links can be used to link from one app to another app, from a website to an app, and from an app to a website. They provide a way for marketers to promote specific content and for developers to link content within their apps.

Benefits of Deep Linking

Deep linking provides several benefits to users and developers:

  • It helps users find the exact content they are looking for quickly and easily.
  • It allows developers to link content from different apps and websites, leading to improved user experience.
  • It enables marketers to direct users to specific content or products, providing better opportunities for conversion.
  • It can be used as a way to track user engagement and measure the success of campaigns.

Examples of Deep Linking

Deep links can be used in many different ways. Here are some examples:

  • App to App Deep Linking: Linking from one app to content in another app. For example, a news app may link to an article in a weather app.
  • Website to App Deep Linking: Linking from a website to content within an app. For example, a clothing website may link to a product page within a shopping app.
  • App to Website Deep Linking: Linking from an app to content within a website. For example, a mobile game may link to a blog post with tips and tricks.


Deep linking is an important tool for developers and marketers, providing users with a better experience and improved opportunities for conversion. By linking directly to content, developers can ensure that users find what they are looking for quickly and easily. For more information about deep linking and how to implement it, check out the following resources: