What is Placement?

Placement is the process of placing an advertisement in the right media to reach the right audience. It is a critical component of successful marketing campaigns as it helps to reach the right people and drives sales. Placement helps to identify the most effective media outlets to reach an audience and determine the most cost-effective way to place the advertisement.

Types of Placement

There are several types of placement that marketers use when deciding where to advertise. These include:

  • Print Media – Newspapers, Magazines, Flyers, etc.
  • Broadcast Media – Television, Radio, etc.
  • Online Media – Websites, Social Media, etc.
  • Outdoor Media – Billboards, Bus Shelters, etc.

Examples of Placement

The most common examples of placement are television commercials, radio spots, print advertisements, and online banner ads. Each of these types of placements have their own advantages and disadvantages. For example, television commercials are usually the most expensive type of placement and are best used to reach a large audience. Radio spots can be effective for targeting a local audience and are generally less expensive than television commercials. Print advertisements, such as magazine and newspaper ads, are great for targeting a specific demographic and are relatively affordable. Finally, online banner ads are great for reaching a wide audience and are often the most cost-effective type of placement.


Placement is an important part of any successful marketing campaign. By understanding the different types of placement and the advantages and disadvantages of each, marketers can ensure that their advertisement is placed in the right media to reach the right audience.