# Unit margin

## What is Unit Margin?

Unit margin, also known as unit gross margin, is a measure of profitability that shows how much each unit of a product or service contributes to the total profits of a business. It is calculated by taking the total revenue from a product or service and subtracting from it the variable costs associated with producing and selling it. The resulting figure is divided by the total number of units sold to give the unit margin.

## Uses of Unit Margin

Unit margin is a useful measure of profitability for businesses that produce products or services in large volumes. It provides an indication of how efficient a business is in terms of cost control and pricing. By analyzing unit margin, businesses can identify areas where they can make adjustments to increase profits. Unit margin can also be used to compare the profitability of different products or services. By comparing unit margins, businesses can determine which products or services are the most profitable and focus their resources on those products or services.

## Calculating Unit Margin

Unit margin is calculated using the following formula:

• Unit Margin = (Total Revenue – Variable Costs) ÷ Total Units Sold

For example, if a business sold 1,000 units of a product in a month and the total revenue was \$10,000, the variable costs associated with producing and selling the product were \$2,000, the unit margin would be:

• Unit Margin = (\$10,000 – \$2,000) ÷ 1,000 = \$8 ÷ 1,000 = 0.008 = 0.8%

## Conclusion

Unit margin is a measure of profitability used to compare the profitability of different products and services. By analyzing unit margin, businesses can identify areas where they can make adjustments to increase profits. For more information on unit margin, please see: