Ad group

What is an Ad Group?

An ad group is a collection of related ads within a paid search campaign. It is an organizational tool used by digital marketers to structure and manage their campaigns. An ad group typically contains a set of keywords, ads, and bids associated with a single topic or theme.

How is an Ad Group Organized?

An ad group is typically organized around a single product or service. A digital marketer will create an ad group for each product or service they are advertising. For example, an online retailer may create an ad group for each type of clothing item they sell. Within each ad group, the marketer will use keywords, ads, and bids to target the right audience. Keywords are words or phrases that describe the product or service, such as “men’s jeans” or “women’s shoes.” Ads are the ads that appear when a user searches for a keyword. Bids are the amount the marketer is willing to pay for each click on their ad.

Benefits of Ad Groups

Ad groups provide digital marketers with several benefits:

  • Organization: Ad groups help to organize a campaign into smaller, more manageable components. This makes it easier to track performance, optimize ads, and measure results.
  • Targeting: Ad groups allow marketers to target specific audiences with ad copy, keywords, and bids. This provides more precise targeting and better results.
  • Flexibility: Ad groups allow for quick and easy changes to ad copy, keywords, and bids. This flexibility allows marketers to test and optimize campaigns on the fly.


Ad groups are an essential part of any successful digital marketing campaign. They provide organization, targeting, and flexibility, all of which are key to achieving the desired results. For more information on ad groups and other digital marketing topics, check out the following resources: