What is a Pop-Up?

Pop-up is a form of online advertising that appears as a separate window on a computer screen. Pop-ups are typically triggered by a user’s action — such as moving the mouse over a specific area of a website or clicking a specific link — and are typically used to promote a product, service, or event. Pop-ups are a great way to increase the visibility of your message on the web. They can be used to promote special offers, generate leads, and drive sales. Here are some examples of how pop-ups can be used:

  • Welcome messages
  • Newsletter sign-up forms
  • Discount offers
  • Promotional videos
  • Surveys and polls
  • Exit intent screens

Pop-ups can be designed to be eye-catching and engaging, and they can be tailored to a specific audience. They can also be used to target users who visit a website multiple times, as well as those who have spent a certain amount of time on a page.


Pop-ups can be a great way to increase the visibility of your message and drive sales. When used effectively, they can be a powerful tool in an online marketing strategy. For more information on how to use pop-ups to increase conversions, check out these resources: