What is MRC?

MRC stands for Media Rating Council, a non-profit organization created to ensure the accuracy of media ratings. Founded in 1964, the MRC is composed of representatives from the broadcast, advertising, and research industries. Its mission is to provide a reliable system of measurement and accountability for media ratings that are used to plan and buy advertising.

How Does MRC Work?

The MRC works to continually improve media ratings by setting and enforcing standards. It develops and maintains guidelines for the measurement, reporting, and disclosure of audience data. This includes standards for reporting and analyzing data, as well as guidelines for ensuring data accuracy and consistency. The MRC also audits media ratings to confirm that they are in compliance with its standards. Audits are conducted on a regular basis, with reports being made available to the public.

Examples of MRC-Approved Ratings

The MRC has approved a variety of ratings that are used to measure the reach and impact of media campaigns. Some examples of MRC-approved ratings include:

  • Audience Composition Ratings – A measurement of the demographic makeup of a specific audience.
  • Audience Delivery Ratings – A measurement of the number of people who were exposed to a specific message.
  • Engagement Ratings – A measurement of how engaged an audience was in a message or ad.
  • Impact Ratings – A measurement of the overall effectiveness of an ad or campaign.


The MRC is an important organization that helps ensure the accuracy of media ratings. Its standards and guidelines are designed to ensure that media ratings are reliable and consistent. By providing a reliable system of measurement, the MRC helps to ensure that media campaigns are reaching the right audiences and having the desired impact. For more information, please visit the following links: