What is an End-of-aisle Display?
An end-of-aisle display, or aisle end cap, is a type of retail merchandising display typically found at the end of store aisles. This type of display is used to promote a range of products, from seasonal items to new products or special offers. End-of-aisle displays are a great way to draw attention to items and can be used to boost sales of certain items.
Advantages of End-of-aisle Displays
End-of-aisle displays offer a number of advantages to retailers. Some of the main benefits of this type of display include:
- Visibility: End-of-aisle displays are highly visible due to their location and can help draw attention to items.
- Impulse Buying: End-of-aisle displays can be used to encourage impulse buying by presenting items in an attractive way.
- Flexibility: End-of-aisle displays can be easily set up and changed to accommodate new products or promotions.
Examples of End-of-aisle Displays
End-of-aisle displays can be used in a variety of ways. Some common examples include:
- Seasonal Items: End-of-aisle displays can be used to promote seasonal items such as summer barbecue supplies or winter holiday decorations.
- New Products: End-of-aisle displays can be used to highlight new products and draw attention to them.
- Special Offers: End-of-aisle displays can also be used to promote special offers such as buy-one-get-one-free deals.
End-of-aisle displays can be a great way to promote products and boost sales. They offer a number of advantages for retailers and can be used in a variety of ways. For more information on end-of-aisle displays and other retail merchandising strategies, see the following links: