Day-after recall

What is Day-After Recall?

Day-after recall is a method of measuring the effectiveness of a marketing campaign. It is based on the idea that people are more likely to remember something from the day before if they have been exposed to a particular message. The day-after recall metric is used to measure the impact of a marketing campaign on an audience’s memory of the message.

How is Day-After Recall Measured?

Day-after recall is typically measured using surveys. The survey asks people to recall a message they may have seen the day before. It then measures the number of people who recall the message accurately. This metric is used to evaluate the success of a campaign and can help marketers understand how effective their messaging was.

Examples of Day-After Recall

Day-after recall can be used to measure the effectiveness of a variety of marketing campaigns. For example, it can be used to measure the effectiveness of a television advertisement or a social media campaign. It can also be used to measure the effectiveness of a direct mail campaign or a billboard advertisement.


Day-after recall is a valuable metric that can help marketers measure the effectiveness of their campaigns. By using surveys to measure the number of people who recall a message accurately, marketers can gain insight into how effective their messaging was and how they can improve their campaigns in the future.