What is a Point-of-Purchase Display?
A point-of-purchase (POP) display is a type of merchandising designed to draw attention to products and encourage consumers to make a purchase. It is typically placed near the point of sale (POS) and is used to display information and promotional materials such as product images, prices, discounts, and other details. POP displays are used in retail stores, supermarkets, and other sales environments to attract customers and boost sales.
Benefits of Using a Point-of-Purchase Display
Point-of-purchase displays provide many benefits for retailers. Some of the most significant include:
- Attracting attention: POP displays are designed to draw the attention of customers and get them to consider buying the product.
- Increasing sales: POP displays often have promotional information that can help increase sales.
- Creating a more organized shopping experience: POP displays help create an organized shopping experience for customers, making it easier for them to locate the products they need.
- Improving the customer experience: POP displays can be used to provide helpful information to customers, such as product details, instructions, and other relevant information.
Types of Point-of-Purchase Displays
There are many different types of point-of-purchase displays, including:
- Countertop displays: These are small displays that are placed on counters or shelves and are typically used to display small items such as lip balm, candy, or other products.
- Floor displays: Floor displays are large displays that are placed on the floor of the store and are used to display larger items such as clothing, electronics, or furniture.
- Hang tags: Hang tags are small tags that are attached to products and provide information such as price and product details.
- Shelf talkers: Shelf talkers are small signs that are placed on shelves and provide information about the product and its features.
Conclusion
Point-of-purchase displays are an important tool for retailers, as they help draw attention to products, increase sales, and improve the customer experience. There are many different types of POP displays, each of which can be used in different ways to enhance the shopping experience. For more information on point-of-purchase displays, check out these resources: