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Point-of-purchase display

Point-of-purchase displays are marketing materials or products placed near the checkout area in a store to attract customers and encourage impulse purchases. These displays are strategically located to capture the attention of shoppers and increase sales.

Some examples of point-of-purchase displays include:

  • End caps: Displays located at the end of aisles to showcase featured products.
  • Countertop displays: Small displays placed on counters to promote products like candy or gum.
  • Dump bins: Large bins filled with products that encourage customers to dig through and find deals.

Point-of-purchase displays are often eye-catching and visually appealing to draw customers in and persuade them to make a purchase. They can be highly effective in increasing sales and driving impulse buys.

For more information, you can visit the Wikipedia page on Point-of-purchase displays.