What is an Ads.txt File?
Ads.txt stands for Authorized Digital Sellers, and is a text file that can be implemented on a publisher website to help combat ad fraud. This file contains a list of the companies authorized to sell the publisher’s digital ad inventory.
Benefits of an Ads.txt File
There are a number of benefits to having an Ads.txt file on your website:
- It helps combat ad fraud by ensuring that only authorized parties are selling your inventory.
- It helps buyers determine which sellers are authorized to sell your inventory.
- It can help increase transparency in the programmatic advertising industry.
- It can help increase the value of your inventory by ensuring buyers that it is coming from a legitimate source.
How to Create an Ads.txt File
Creating an Ads.txt file is relatively easy. You will need to create a text file with the following format:
- Publisher Domain: The domain of the publisher’s website.
- Publisher ID: The ID of the publisher as specified by the ad network.
- Ad Network: The name of the ad network.
- Account ID: The ID of the publisher’s account with the ad network.
Once you have created the file, you will need to upload it to the root directory of your website.
Conclusion
Ads.txt is a simple and effective way to combat ad fraud and increase the transparency of the programmatic advertising industry. It can also help increase the value of your inventory by ensuring buyers that it is coming from a legitimate source. For more information about Ads.txt, please see the following links: