What is a Display URL?
A Display URL is a web address used to show users the destination of an online advertisement. It is the clickable link that appears on a search engine results page (SERP) when a user searches for something, and is usually a shortened version of the destination URL. Display URLs are often used to make a webpage appear more relevant to a user’s search query. For example, if a user searched for the “best laptops for college students”, the display URL could be “www.example.com/best-laptops-college-students”, even though the destination URL might be “www.example.com/products/laptops/college”.
Benefits of Using Display URLs
Display URLs can be an effective tool for businesses to increase click-through rates on their search engine ads. Here are some of the benefits:
- Visibility: Display URLs make it easier for users to recognize the relevance of an ad to their search query.
- Credibility: Display URLs help to establish trust between the advertiser and user.
- Branding: Display URLs can be used to reinforce brand recognition.
- Organization: Display URLs can help to organize and categorize ads in SERPs.
Examples of Display URLs
Here are some examples of effective display URLs in search engine ads:
- www.example.com/mens-shoes
- www.example.com/discount-coffee-makers
- www.example.com/used-cars
As you can see, these display URLs contain keywords that are relevant to the user’s search query, making them more likely to click on the ad.
Conclusion
Display URLs are an important part of search engine advertising. They can help to increase click-through rates and create trust between the advertiser and user. When creating display URLs, it is important to use keywords that are relevant to the user’s search query. For more information on Display URLs, please see the following resources: