Call frequency

What Is Call Frequency?

Call frequency is the rate at which you contact customers over the phone or by other means. It is determined by the size of your customer base, the goals of your customer outreach program, and the resources available to you. Call frequency helps you ensure that your customers are not only being contacted regularly, but also that they are receiving the right messages and having their needs met.

Benefits of an Appropriate Call Frequency

Having an appropriate call frequency is beneficial for both your customers and your business. Here are some of the key benefits:

  • Keeps customers informed about new products and services
  • Builds relationships and trust with customers
  • Identifies customer needs and allows for tailored solutions
  • Helps increase customer loyalty and repeat business
  • Encourages customer feedback and suggestions

How to Determine Your Call Frequency

When determining your call frequency, there are several factors to consider:

  • Size of your customer base – The number of customers you have will determine how often you need to contact them. If you have a large customer base, you may need to contact them more often.
  • Goals of your customer outreach program – Are you trying to increase customer loyalty or simply keep them informed? Depending on your goals, you may need to contact customers more or less often.
  • Resources available to you – Do you have enough staff or other resources to contact customers regularly? If not, you may need to adjust your call frequency accordingly.

Once you have taken all of these factors into account, you should be able to determine an appropriate call frequency for your business.


Call frequency is an important part of any customer outreach program. By determining an appropriate call frequency, you can ensure that your customers are kept informed and that their needs are being met. For more information on call frequency, please see the following resources: