What is Earned Media?
Earned media is a type of public relations tool. It refers to any type of media coverage that is unpaid, and generated through publicity or word-of-mouth marketing. This type of media coverage is highly valuable because it is perceived as more trustworthy and credible than paid advertising.
Examples of Earned Media
There are many different types of earned media, including:
- News stories in newspapers, magazines, or television
- Online articles or blogs
- User-generated content on social media
- Product reviews or ratings
- Events and speaking engagements
- Word-of-mouth buzz
How to Generate Earned Media
Generating earned media requires a strategic approach. It is important to create content that is interesting and worth sharing, as well as build relationships with journalists and other influencers. Here are some tips for generating earned media:
- Create compelling content: Content that is informative, entertaining, and/or timely is more likely to be shared and picked up by the media.
- Develop relationships: Most journalists are extremely busy and inundated with press releases and pitches. Taking the time to build genuine relationships with them can help ensure that your content gets noticed.
- Be proactive: If you have something newsworthy to share, don’t wait to be approached. Take the initiative to reach out to journalists and influencers and let them know about your story.
- Monitor the news cycle: Pay attention to what types of stories are currently trending in the media and tailor your content to fit that narrative.
Earned media can be a powerful tool for businesses to build trust, reputation, and brand awareness. With the right approach, it can help organizations reach their communication goals.